what is a real estate crm

What is a Real Estate CRM? An Introduction CRMs and Their Costs

The world of real estate can be competitive, requiring professionals to stay organized, up-to-date and responsive to their clients’ needs. This is where a real estate Customer Relationship Management (CRM) system comes into play. But what is a real estate CRM? In this article, we will explore the concept, discuss some popular CRM platforms and review their associated costs.

What is a Real Estate CRM?

A real estate CRM is a software platform designed specifically for real estate professionals to manage their contacts, clients, and leads. It helps agents and brokers stay organized, track their sales pipeline, manage tasks, and maintain communication with clients. By using a proper CRM, real estate professionals can save time, enhance customer service and ultimately increase their revenue.

Popular Real Estate CRMs and Their Costs

Zoho CRM

Zoho CRM is a popular, all-in-one platform that offers a comprehensive suite of features for real estate professionals. Its extensive customization options, automation tools, and third-party integrations make it a favorite among agents and brokers.

Pricing: Zoho CRM offers a free plan for up to three users, and paid plans start at $14/user/month (billed annually) for the Standard plan.


Propertybase is a real estate CRM built on the Salesforce platform, offering powerful CRM features tailored for real estate businesses. It helps agents streamline their sales process, manage leads, and improve client relationships.

Pricing: Propertybase pricing starts at $89/user/month for their Essential plan, with a minimum of five users required.

Follow Up Boss

Follow Up Boss is a CRM designed specifically for real estate agents, providing powerful lead management tools and seamless integration with popular real estate websites like Zillow, Trulia and Realtor.com. It helps agents stay organized and prioritize their leads, ensuring no potential client falls through the cracks.

Pricing: Follow Up Boss offers a 14-day free trial, and paid plans start at $69/user/month for the Starter plan.


LionDesk is a user-friendly CRM that caters to real estate professionals of all levels. It offers features like lead tracking, contact management, and marketing automation. LionDesk also provides video email and texting capabilities, making it easy to stay connected with clients.

Pricing: LionDesk offers a 30-day free trial, and pricing starts at $25/user/month for the Pro plan.

Top Producer

Top Producer is a comprehensive CRM with a robust set of features tailored to help agents manage their leads and improve their sales process. It includes features like contact management, lead nurturing, and marketing automation, as well as integrations with popular real estate websites.

Pricing: Top Producer pricing starts at $45/user/month for the CRM plan.


Understanding what a real estate CRM is and how it can benefit your business is crucial for any real estate professional. These platforms not only help you stay organized and manage your client relationships but also enable you to optimize your sales process and improve your overall efficiency. With various options available at different price points, it’s essential to choose a CRM that best aligns with your needs and budget.

All in all, the best CRM is the one that works for YOU and YOUR BUSINESS. This is a bit like saying who has the best pizza in town, or the best fashion sense. They are opinions, and everyone will have a different one.